Billy Reid Spring/Summer 2010

Some of my favorite looks this season are being perfected by the South's very own Billy Reed.
In addition to having quite an inspiring story himself, Reed's stores convey their own southern narrative through purposefully designed interiors. If you've ever been into a Billy Reed store, then you know what i mean; The spaces do a fantastic job employing some clever merchandising with southern memorabilia and props without feeling like a Cracker Barrel. Though the entire Billy Reed aesthetic is especially relevant this season, Billy Reed manages to remain distinct with some powerful styles in his SS 2010 collection.

http://www.billyreid.com/