Industry Mastermind and London-creative Fatsarazzi (aka Fats Shariff) is no stranger to the limelight. Fats has become an icon in the world of Streetwear and fashion in general having been the creative force behind many influential streetwear labels such as Gimme 5, GoodEnoughUk, A Bathing Ape, Silas, Vans & Maharish. Now after establishing himself as a renowned fashion photographer, trensetter, cool hunter and "Blog Father," its really no wonder why he was asked to be the first to be featured in a new video series entitled "Do You Know?" directed by Yemi Bamiro and Luke Monaghan. Check out his Blog Here.