Wednesday, June 9, 2010
The Sebago Nexus Project
Ronnie Fieg Presents: The Sebago Nexus Project - Trailer by Jake Davis from Jake Davis on Vimeo.
Several months ago, Shoe Designer Ronnie Fieg had an idea. With the increasing rise of influence possessed by those owning the blogosphere, it only made sense that his next collaboration had to be with his favorite online tastemakers. Backed by Sebago, Ronnie called to arms his "Dream Team," a swag-tag group of influential bloggers currently carving the way for menwear and men's lifestyle in general, to form The Sebago Nexus Project.
Soon Marcus Troy, Jake Davis, Greg Weinstein of Culture Shoq, William Yan, and Joshua Kissi of Street Etiquette all found themselves at Sebago’s Dominican Republic Facility where they were asked to redesign Sebago's classic styles to create a series of ten custom Sebago shoes. What really inspired me about the project was that each participant not only designed but worked hands on with Sebagos craftsmen to construct the first pair, a truly fairytale-like experience for these Bloggers who most of which have no formal background. This collaboration is not only a testament to the power of the internet, but to the power of one's unique voice. In an online world where everyone's ideas can be shared, original thought, talent, good taste and hustle is still worth everything.
Throughout the summer, each blogger will have their own trailer filmed by Jake Davis which will debut on their respective sites. The shoes will be available exclusively at David Z’s flagship store in New York as well as davidz.com.
www.ronniefieg.com, www.marcustroy.com, www.jakedavis.typepad.com, www.williamyan.com, www.streetetiquette.com, www.cultureshoq.com.